By Allen Taylor You can't run an Internet business without articles. That's a fact. But exactly how should you approach the art of article writing? Well, for starters, you need to understand just what articles can and cannot do for you. They can't turn a bad web site into a good one. They also can't fix design issues, nor can they tap the Blue Rhapsody in top hat and cane. Other than that, they can do a heck of a lot to give your web site credibility and good content. Articles can be acquired a number of ways. You're probably aware of that. You can buy one of those fancy PLR packages that have been circulating the Internet since 1997, or you can pay Charlie $2 per article to spell one syllable words incorrectly and copy-paste information from Wikipedia, or you can pay a professional writer to provide you with unique, one-of-a-kind content. Which method do you think will earn you the most respect online? If you guessed the third method you'd be correct. You'd also be in the minority as far as action steps web site owners go through to obtain unique content - that is, if you actually went through with it yourself. You have to be careful, though. There are plenty of so-called professional writers out there who claim to provide a premium service who can't do much more than Charlie. Some of them work hard. Don't get me wrong. But discriminating business owners look for more than just hard workers. You want someone who understands article writing and search engine optimization techniques. So what do you look for in a writer? First, you should look for writing ability. And history. If a writer doesn't have any offline writing credits, you probably shouldn't hire that writer. He's not really a writer. Secondly, check the references. If a writer can't produce any good references, he's either not a credible writer or he's so new to the profession that he hasn't developed any yet. Do you want to take a chance on that writer? It depends. You might get a good deal on his services, but be sure you look at the quality of his work before you pay for it. Ask for samples, or ask if he'll do your job on spec and pay if you're satisfied. Many writers are willing to work for lower pay when they start out so they can build their portfolios. But if they fees are too low, they might be desparate. You're better off paying Charlie. At least you'll be able to fix his mistakes. The best advice I can give is get the best writer you can for a premium fee. That doesn't necessarily mean the guy who costs the most. It just means the guy with the best credentials for the best fee. You'll have to check around. Allen Taylor is an award-winning journalist, freelance writer and copywriter. He recently started managing the article writing process for Article Content Provider. He and his wife run Taylor and Associates, an Internet marketing consulting company for small businesses. Taylor also edits a weekly ezine for small businesses interested in Internet marketing, which you can subscribe to by visiting his web site. Article Source: http://EzineArticles.com/?expert=Allen_Taylor http://EzineArticles.com/?Dont-Overlook-Articles-If-You-Are-Running-an-Online-Business&id=341394 card credit debt eliminate paying without
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